1. Person/Audience:
    • Their prejudices, foreknowledge, expectations, interests, and needs.
  2. Context:
    • Time: How much time I have and when it happens.
    • Space: Online, room, props.
    • Bigger Picture: How this performance fits into the larger context.
  3. Goal/Outcome:
    • NOT what I will talk about, but the explicit and implicit goals (internal, external, open, and hidden), including the minimum, optimal, and maximum outcomes (pessimistic, medium, and optimistic).
  4. Content:
    • What I am saying/asking and in what order, and the key points.